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Inspiring action to explore and protect the ocean by igniting public support for a global network of marine protected areas.
Who is Sylvia Earle?
Sylvia Earle (now Chairman & President of Mission Blue), is an American marine biologist, explorer, author, and lecturer. She has been a National Geographic explorer-in-residence since 1998, was the first female chief scientist of the U.S. National Oceanic and Atmospheric Administration (NOAA), and was named first ‘Hero for the Planet’ by Time Magazine in 1998.
How did Mission Blue start?
Mission Blue was introduced as a concept via Sylvia Earle’s award winning 2009 TED talk lecture. Mission Blue and the Sylvia Earle Alliance delivers communication campaigns to promote ‘Hope Spots’ using documentaries, social and traditional media and tools like Google Earth. The Mission Blue alliance has 200+ ocean conservation groups working together that share the aims of building public support for ocean protection.
Mission Blue undertakes worldwide expeditions to shine a light on these specific vital ecosystems so as to create support to safeguard them as marine protected areas (MPAs) – or as they call them – Hope Spots.
Hope Spots are special places that are critical to the health of the ocean. They can be large or small areas, new areas that do not currently have protection, or existing MPAs where more action and increased protection is required. Anyone can nominate a site that gives hope.
Less than 6% of the ocean is currently protected in any way. MPAs allow us to plan for the future. Mission Blue hope that 30% of the ocean will be protected by 2030.
Watch Sylvia talk introduce the idea of Hope Spots in her award-winning Ted Talk.
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Mission Blue details three ways anyone can make a difference to the ocean’s future:
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